Internet is believed to be used by "English speaking urban middle class". That well may be but ground realities are changing fast and how.
During my recent client visit, I was checking with an operator how he is using our online software and what problems he faces. For those of you not so familiar with manpower quality in logistics industry- a data entry operator will be 12th pass, will have a basic knowledge of computers and knows just enough English to use the keyboard.
At this point his superior walked in and we got into a discussion. Using this break, the operator switched to an ICICI site. I noticed that he was actually using Net banking site. After checking his account, he proceeded to make an online payment to LIC !!
I got curious and tried to find more. He said he uses Net banking often and he has no time to visit the bank as he works for 12 hours a day. Thus, he also pays his bills and insurance payments online !!
This person was about 21-22 years old and his spoken English was atrocious. He is from a small town in UP and works in Delhi. He represents 300-400 mn Indians who form the layer below "English speaking elites".
Internet and its usage- even online payments- is growing fast in young India and it is evident that we have a work force ready for the future.
Ignore it at your own peril !!
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